Wise Selling Tips


We understand that the sale of your property is one of the most important transactions you will make in life, both commercially and emotionally. With this in mind, we have compiled a list of tips to help you get the most out of the sale of your home, from the moment you decide to sell.

Get your property ready

Once you make the decision to sell your home, it becomes a product you need to market and sell to potential buyers. The more buyers that are attracted to your home, the more competition generated and the higher the price it is likely to sell for.

Look at your home as if you were a buyer. Using a critical eye, scrutinise the inside and outside of your property to determine how you can make it as appealing as possible to potential buyers. Imagine that you are a buyer inspecting the home, and make note of any problem areas that can be improved or fixed.

First impressions count. Buyers will often drive past a property and make a decision based on what they see on the outside, before they even take a step inside. There are simple steps you can take to improve the impression your home makes to buyers the moment they see the property; such as cleaning driveways and paths, trimming back trees, removing overgrown plants, fixing fencing, refreshing the front garden by planting flowers and using a high-pressure hose to clean the outside of the house.

Give the house a thorough clean and consider a fresh coat of paint to freshen it up. Make minor repairs and don't be afraid to put your money into fixing things that will get you the highest return on your home. During inspections, try to leave windows bare to maximise natural light and make rooms appear more spacious. Wall mirrors are another easy way to make rooms appear bigger and lighter.

Buyers are searching for a property that they can picture themselves living in. While ornaments hold significance to you, they often distract buyers from what is most important. Remove clutter and personal items such as photographs so that buyers can visualise their own belongings in the property. They should be able to say to themselves, “I can see myself living here”.

Consider arranging a building and pest inspection to be completed on your property before listing it for sale. While this does involve a small cost, it eliminates any concerns buyers may have about the condition of the property, which can affect their decision to buy. It also prevents buyers from reducing the price due to their own report findings.

Choose the right agent

Anyone can sell a house, but only a skilled agent will get you the highest price. Rather than researching the agents who have sold in your area recently, look for agents who are constantly training and developing their skills. Does the company the agent belongs to require them to participate in regular training? Beware if the answer is no, as the trained agent will always get you more than the untrained one.

See the agent in action before deciding to sell with them. An ideal way to do this is by attending open homes. Watch how they treat buyers, as they will treat future buyers of your property the same way. Are they well-presented, approachable and able to answer all questions about the property? Were they proactive in following up with you after the open home?

While you need to feel comfortable with the agent you decide to sell with, avoid choosing an agent based solely on the fact you like them. A likeable agent won't necessarily get you the highest price. Liking your agent is certainly a benefit, but shouldn't be the determining factor. Look for the agent who tells you what you need to hear, rather than want to hear.

Don't choose an agent based on cheap fees. The money you save on fees may end up costing you much more on the sale of your home. If an agent has to lower their fees in order to compete with other agents, they are simply trying to cover up a lack of skill. After all, an agent's fees allow them to put food on their family's table. If they are willing to compromise on this, what do you think they will be willing to compromise on when it comes to the sale of your home?

You should also consider the office the agent belongs to. Can more than one person in the office speak about your home with knowledge and enthusiasm? If the agent can't be reached at any time, can other team members take care of buyers with ease? Ensure that the office works together as a unit, as this means there will be no delay in the sale of your home if your agent cannot be reached.

List your property at the right price

The biggest mistake many owners make during the sale of their home is pricing it too high. Always remain realistic when pricing your property and be willing to listen to the facts, rather than your heart. Listing your property at a price that is too high will only help other owners sell their property ahead of yours.

To attract the right buyers, you need to list your home at the right price, which is determined by the local market. Listing your property at the right price will lead to more enquiries, more buyers through the door at inspections and more competition between buyers. The more buyers that come through the door and see something they like in your property, the more incentive there is for them to put their best foot forward and offer the highest price in order to secure the property.

Overpricing your property narrows your potential buyers down, often leading to properties remaining on the market for longer than expected. When a property is on the market for too long, buyers begin to assume there is something wrong with it and are less likely to enquire. With less competition between buyers, there is less incentive for them to make high offers, and the highest sale price is harder to achieve.

To request a free appraisal on your property, visit our appraisal page.